According to a study of iOS users in the United States, participants aged between 18 and 25 years old were spending an average of **** hours per week on social video platform TikTok. Video appears to be the most popular format for users belonging to Generation Z, with YouTube ranking second based on engagement with almost hours spent on the platform per week. Facebook was the most popular app used by users aged 26 and above, with an average of *** hours per user per week spent on the platform via iOS devices.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Measure Protocol. (June 16, 2021). Leading apps based on average weekly hours spent per user in the United States as of March 2021, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1248430/apps-average-hours-spent-us-users-by-age/
Measure Protocol. "Leading apps based on average weekly hours spent per user in the United States as of March 2021, by age group." Chart. June 16, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1248430/apps-average-hours-spent-us-users-by-age/
Measure Protocol. (2021). Leading apps based on average weekly hours spent per user in the United States as of March 2021, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1248430/apps-average-hours-spent-us-users-by-age/
Measure Protocol. "Leading Apps Based on Average Weekly Hours Spent per User in The United States as of March 2021, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Jun 2021, /statistics/1248430/apps-average-hours-spent-us-users-by-age/
Measure Protocol, Leading apps based on average weekly hours spent per user in the United States as of March 2021, by age group ÌÇÐÄÆÆ½â°æ, /statistics/1248430/apps-average-hours-spent-us-users-by-age/ (last visited July 15, 2026)
Leading apps based on average weekly hours spent per user in the United States as of March 2021, by age group [Graph], Measure Protocol, June 16, 2021. [Online]. Available: /statistics/1248430/apps-average-hours-spent-us-users-by-age/