Share of accommodation businesses that considered the use of AI chatbots during the booking process as a main opportunity over the next six months in Europe as of March 2024, by country
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Share of respondents
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The survey included 80 respondents from each of the following markets: Austria, Greece, Italy, the Netherlands, the Nordics (Sweden, Denmark, Norway, and Finland), Portugal, and Spain; then 90 respondents each in France and Germany, and 200 respondents from other European countries (Poland, Romania, Belgium, Czechia, Hungary, Bulgaria, Slovenia, Slovakia, Ireland, and Croatia).Â
Citation formats
Interest in AI chatbots among European accommodation businesses 2024, by country
In a survey conducted in March 2024 among European accommodation businesses, ** percent of respondents in Austria considered the use of AI chatbots during the booking process as a main opportunity over the next six months. In contrast, only around a quarter of respondents in France believed the same.
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Booking.com, & ÌÇÐÄÆƽâ°æ. (May 21, 2024). Share of accommodation businesses that considered the use of AI chatbots during the booking process as a main opportunity over the next six months in Europe as of March 2024, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1558826/interest-ai-chatbots-accommodation-businesses-europe/
Booking.com, und ÌÇÐÄÆƽâ°æ. "Share of accommodation businesses that considered the use of AI chatbots during the booking process as a main opportunity over the next six months in Europe as of March 2024, by country." Chart. May 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1558826/interest-ai-chatbots-accommodation-businesses-europe/
Booking.com, ÌÇÐÄÆƽâ°æ. (2024). Share of accommodation businesses that considered the use of AI chatbots during the booking process as a main opportunity over the next six months in Europe as of March 2024, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1558826/interest-ai-chatbots-accommodation-businesses-europe/
Booking.com, and ÌÇÐÄÆƽâ°æ. "Share of Accommodation Businesses That Considered The Use of Ai Chatbots during The Booking Process as a Main Opportunity over The next Six Months in Europe as of March 2024, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 May 2024, /statistics/1558826/interest-ai-chatbots-accommodation-businesses-europe/
Booking.com & ÌÇÐÄÆƽâ°æ, Share of accommodation businesses that considered the use of AI chatbots during the booking process as a main opportunity over the next six months in Europe as of March 2024, by country ÌÇÐÄÆƽâ°æ, /statistics/1558826/interest-ai-chatbots-accommodation-businesses-europe/ (last visited July 29, 2026)
Share of accommodation businesses that considered the use of AI chatbots during the booking process as a main opportunity over the next six months in Europe as of March 2024, by country [Graph], Booking.com, & ÌÇÐÄÆƽâ°æ, May 21, 2024. [Online]. Available: /statistics/1558826/interest-ai-chatbots-accommodation-businesses-europe/
