Share of consumers who have booked accommodation via an online travel agency (OTA) in the Asia-Pacific region as of November 2025, by country or territory
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Share of consumers
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According to a survey from conducted in November 2025, ** percent of online travel agency (OTA) users in Hong Kong had used them to book accommodation. In comparison, ** percent of Indonesian respondents had booked accommodation via OTAs.Â
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Rakuten Insight. (January 9, 2026). Share of consumers who have booked accommodation via an online travel agency (OTA) in the Asia-Pacific region as of November 2025, by country or territory
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1409601/asia-usage-of-online-travel-agencies-for-accommodation-by-country/
Rakuten Insight. "Share of consumers who have booked accommodation via an online travel agency (OTA) in the Asia-Pacific region as of November 2025, by country or territory
." Chart. January 9, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1409601/asia-usage-of-online-travel-agencies-for-accommodation-by-country/
Rakuten Insight. (2026). Share of consumers who have booked accommodation via an online travel agency (OTA) in the Asia-Pacific region as of November 2025, by country or territory
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1409601/asia-usage-of-online-travel-agencies-for-accommodation-by-country/
Rakuten Insight. "Share of Consumers Who Have Booked Accommodation via An Online Travel Agency (Ota) in The Asia-pacific Region as of November 2025, by Country or Territory
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jan 2026, /statistics/1409601/asia-usage-of-online-travel-agencies-for-accommodation-by-country/
Rakuten Insight, Share of consumers who have booked accommodation via an online travel agency (OTA) in the Asia-Pacific region as of November 2025, by country or territory
ÌÇÐÄÆƽâ°æ, /statistics/1409601/asia-usage-of-online-travel-agencies-for-accommodation-by-country/ (last visited August 03, 2026)
Share of consumers who have booked accommodation via an online travel agency (OTA) in the Asia-Pacific region as of November 2025, by country or territory
[Graph], Rakuten Insight, January 9, 2026. [Online]. Available: /statistics/1409601/asia-usage-of-online-travel-agencies-for-accommodation-by-country/
