In December 2023, YouTube was the social media platform that referred the most traffic to eBay, with half of the referrals to the online marketplace. Facebook ranked second, with roughly 17 percent of the traffic coming from the social network. eBay was also the second-most visited online retail website in the world in 2022.
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SimilarWeb. (January 1, 2024). Leading social media traffic referrers to ebay.com worldwide as of December 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1269528/social-media-traffic-referrers-to-ebay/
SimilarWeb. "Leading social media traffic referrers to ebay.com worldwide as of December 2023." Chart. January 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1269528/social-media-traffic-referrers-to-ebay/
SimilarWeb. (2024). Leading social media traffic referrers to ebay.com worldwide as of December 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1269528/social-media-traffic-referrers-to-ebay/
SimilarWeb. "Leading Social Media Traffic Referrers to Ebay.Com Worldwide as of December 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jan 2024, /statistics/1269528/social-media-traffic-referrers-to-ebay/
SimilarWeb, Leading social media traffic referrers to ebay.com worldwide as of December 2023 ÌÇÐÄÆƽâ°æ, /statistics/1269528/social-media-traffic-referrers-to-ebay/ (last visited July 29, 2026)
Leading social media traffic referrers to ebay.com worldwide as of December 2023 [Graph], SimilarWeb, January 1, 2024. [Online]. Available: /statistics/1269528/social-media-traffic-referrers-to-ebay/
