Base: German-speaking population aged 14 years and older in private households with main place of residence in the Federal Republic of Germany.
Information on the total sample:
2019: 23,318 respondents, representing 70.60 million people.
2020: 23,191 respondents, representing 70.64 million people.
2021: 22,563 respondents, representing 70.54 million people.
2022: 23,015 respondents, representing 70.60 million people.
2023: 23,524 respondents, representing 70.08 million people.
2024: 23,485 respondents, representing 70.48 million people.
2025: 23,075 respondents, representing 71 million people.
Further information on methodology available
This question was asked during the survey in the following wording: "This list contains various beverages. Which of these have you personally drunk or bought in the last fourteen days? - Please just tell me the numbers."
Citation formats
Number of people who bought or consumed vodka Germany 2019-2025
In 2025, around **** million people bought or consumed vodka in Germany. This was a slight decrease compared to the year before. Figures decreased annually during the timeline shown.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 17, 2025). Number of people in Germany who bought or consumed vodka in the last 14 days from 2019 to 2025 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1498766/vodka-consumers-germany/
IfD Allensbach. "Number of people in Germany who bought or consumed vodka in the last 14 days from 2019 to 2025 (in millions)." Chart. June 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1498766/vodka-consumers-germany/
IfD Allensbach. (2025). Number of people in Germany who bought or consumed vodka in the last 14 days from 2019 to 2025 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1498766/vodka-consumers-germany/
IfD Allensbach. "Number of People in Germany Who Bought or Consumed Vodka in The Last 14 Days from 2019 to 2025 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jun 2025, /statistics/1498766/vodka-consumers-germany/
IfD Allensbach, Number of people in Germany who bought or consumed vodka in the last 14 days from 2019 to 2025 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1498766/vodka-consumers-germany/ (last visited July 21, 2026)
Number of people in Germany who bought or consumed vodka in the last 14 days from 2019 to 2025 (in millions) [Graph], IfD Allensbach, June 17, 2025. [Online]. Available: /statistics/1498766/vodka-consumers-germany/
