fiscal years 2022 and 2024; the company's fiscal years ran from January 1 to December 31 of each stated years
Special properties
consolidated figures
Supplementary notes
Data prior to fiscal year 2023 come from previous reports. 100 Japanese yen equal 0.7 U.S. dollars or 0.61 euros as of June 2025. Values have been rounded.
Shiseido spent over *** billion Japanese yen on advertising in fiscal year 2024, occupying an ** pecent share of media expenses in sales, general, and administrative expenses. Shiseido Company, Limited is a major Japanese cosmetics company that also operates in overseas markets.
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Shiseido. (March 25, 2025). Media expenses of Shiseido Company, Limited from fiscal year 2022 to 2024 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1493797/shiseido-media-expenses/
Shiseido. "Media expenses of Shiseido Company, Limited from fiscal year 2022 to 2024 (in billion Japanese yen)." Chart. March 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1493797/shiseido-media-expenses/
Shiseido. (2025). Media expenses of Shiseido Company, Limited from fiscal year 2022 to 2024 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1493797/shiseido-media-expenses/
Shiseido. "Media Expenses of Shiseido Company, Limited from Fiscal Year 2022 to 2024 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2025, /statistics/1493797/shiseido-media-expenses/
Shiseido, Media expenses of Shiseido Company, Limited from fiscal year 2022 to 2024 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1493797/shiseido-media-expenses/ (last visited July 19, 2026)
Media expenses of Shiseido Company, Limited from fiscal year 2022 to 2024 (in billion Japanese yen) [Graph], Shiseido, March 25, 2025. [Online]. Available: /statistics/1493797/shiseido-media-expenses/
