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Most used cosmetic brands in Japan as of September 2024

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Source

In cooperation with
Release date

January 2025

Region

Japan

Survey time period

September 12 to 30, 2024

Number of respondents

472*

Age group

16 years and older

Supplementary notes

*295 male and 177 female respondents.

Citation formats

Popular cosmetic brands in Japan 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 19, 2025

µþ¾±´Ç°ùé was the most used cosmetics brand in Japan, according to a survey by conducted in September 2024. * respondents stated that they used cosmetics sold under the main brand µþ¾±´Ç°ùé or its spin-off Men's µþ¾±´Ç°ùé, which are both owned by Kao Corporation.

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Shiseido Company, LimitedCosmetics market in ChinaCosmetics market in South Korea Beauty industry in JapanCosmetics in the Asia-Pacific region
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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