response for all countries; survey response rates by market:response for all countries; survey response rates by market: Australia 20%, China 15%, Germany 28%, Japan 23%, UK 27%, United States 21%, Korea 16%, Canada 32%, Other 21%.
Supplementary notes
Values have been rounded.
Multiple responses were possible.Â
Only the top 15 factors are represented.
Citation formats
International tourists' most popular outdoor activities New Zealand Q1 2025
According to a survey of international visitors to New Zealand conducted in the first quarter of 2025, the leading activity undertaken by international tourists was walking or hiking, with around ** percent of respondents saying they had done this type of activity. Swimming, surfing, and boating were also popular choices among those surveyed.
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MBIE (New Zealand). (June 2, 2025). Leading outdoor activities undertaken by international tourists to New Zealand as of 1st quarter of 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1489878/new-zealand-leading-activities-undertaken-by-international-tourists/
MBIE (New Zealand). "Leading outdoor activities undertaken by international tourists to New Zealand as of 1st quarter of 2025." Chart. June 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1489878/new-zealand-leading-activities-undertaken-by-international-tourists/
MBIE (New Zealand). (2025). Leading outdoor activities undertaken by international tourists to New Zealand as of 1st quarter of 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1489878/new-zealand-leading-activities-undertaken-by-international-tourists/
MBIE (New Zealand). "Leading Outdoor Activities Undertaken by International Tourists to New Zealand as of 1st Quarter of 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jun 2025, /statistics/1489878/new-zealand-leading-activities-undertaken-by-international-tourists/
MBIE (New Zealand), Leading outdoor activities undertaken by international tourists to New Zealand as of 1st quarter of 2025 ÌÇÐÄÆƽâ°æ, /statistics/1489878/new-zealand-leading-activities-undertaken-by-international-tourists/ (last visited August 05, 2026)
Leading outdoor activities undertaken by international tourists to New Zealand as of 1st quarter of 2025 [Graph], MBIE (New Zealand), June 2, 2025. [Online]. Available: /statistics/1489878/new-zealand-leading-activities-undertaken-by-international-tourists/
