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Leading perceived positive impacts of tourism on local areas in New Zealand as of March 2025

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Sources

Release date

May 2025

Region

New Zealand

Survey time period

April 2024 to March 2025

Number of respondents

3,194 respondents

Age group

18 years and older

Special properties

weighted by gender, age, and region to be representative of the New Zealand population based on 2018 population estimates

Method of interview

Online panel

Supplementary notes

Survey question: In which of the following ways, if any, would you say you/your family benefit from tourism activity in your local area?

Minimum quotas were set to ensure sufficient representation from traditional tourism hotspots.

Only the top 10 positive impacts on local areas are represented.

Citation formats

Perceived positive impacts of tourism on local areas New Zealand 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 19, 2025

In a survey conducted in 2025 among New Zealanders on their views of tourism, the top perceived positive impacts of tourism on local areas were more local businesses opening or being able to stay open and greater employment and income opportunities, at ** percent of respondents, respectively. 

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