New Zealand: international visitors by country 2025| ��ƽ��

Annual number of international visitor arrivals to New Zealand in financial year 2025, by country or region of residence (in 1,000s)

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Release date

August 2025

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Region

New Zealand

Survey time period

2025

Special properties

year ended June

Supplementary notes

Note: Stats NZ and licensed by Stats NZ for re-use under the Creative Commons Attribution 4.0 International license.

International visitors are defined by the source as overseas residents arriving in New Zealand for a stay of less than 12 months.

Values have been rounded.

Citation formats

The largest group of international visitors to New Zealand arrived from Australia in the 2025 financial year, with over *** million Australian arrivals recorded. This accounted for over of the total number of international arrivals to New Zealand that year. The United States made up the second-largest international tourist group entering the country in 2025, followed by China, the United Kingdom, and India. While Australia was the source market with the highest arrival numbers to New Zealand, Singapore witnessed the largest growth in international visitors to the country in 2025 from the previous year.

New Zealand’s international visitor economy recovery

Over **** million international tourists were recorded in New Zealand in 2025, marking an increase of over * from the previous year, and a growth of over million from the low visitor arrival numbers witnessed in 2021. With the number of international arrivals on the recovery, international tourist expenditure has picked up again, coming in at around billion New Zealand dollars in the year ended March 2024. Nonetheless, domestic visitor spending saw a slight contraction during the same period, breaking its steady upward trajectory between 2015 and 2023. International visitors to New Zealand recorded the highest spending on accommodation across tourism-related product types in the first quarter of 2025, followed by vehicle rentals and eating out at restaurants, cafés, and other food establishments.

What encourages international tourists to visit New Zealand?

The country’s landscapes and scenery was the top deciding factor in visiting New Zealand among international tourists, according to a survey conducted in the first quarter of 2025, followed by going to see friends and relatives. The Hobbit and Lord of the Rings movies were a key incentive for just over ***percent of participants. Among the leading activities undertaken by international visitors when visiting the country, walking, hiking, swimming, and surfing were the most popular, as well as boating-related activities.