New Zealand: views on the impact of international and domestic tourism 2025| ��ƽ��

New Zealanders' views on the impact of international and domestic tourism on New Zealand as of March 2025

Characteristic	Tourism (overall)	International tourism	Domestic tourism
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Release date

May 2025

More information

Region

New Zealand

Survey time period

April 2024 to March 2025

Number of respondents

3,194 respondents

Age group

18 years and older

Special properties

weighted by gender, age, and region to be representative of the New Zealand population based on 2018 population estimates

Method of interview

Online panel

Supplementary notes

Minimum quotas were set to ensure sufficient representation from traditional tourism hotspots.

Data shows participants who responded in the following way to the given statements:

"Tourism is good for New Zealand" (Strongly agree or agree).
"Impact on New Zealand's economy" (Very/mostly positive or positive/somewhat positive).
"Impact on culture, values, heritage" (Very/mostly positive or positive/somewhat positive).
"Impact on social well-being of NZ communities" (Very/mostly positive or positive/somewhat positive).
"Impact on New Zealand's natural environment" (Very/mostly positive or positive/somewhat positive).
"Visitors put too much pressure on New Zealand" (Strongly agree or agree).

Citation formats

In a survey conducted in 2025 among New Zealanders on their views of tourism, around ** percent of respondents indicated that they view tourism as good for the country. Overall, domestic tourism was viewed in a slightly more positive light than international tourism; nonetheless, international tourism was considered slightly more important to New Zealand's economy, with ** percent of those surveyed perceiving international tourism as having a positive impact on the economy.