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Estimated year-over-year (YoY) change in advertising spending in the United States in 1st and 2nd quarter 2024

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Sources

Release date

June 2024

Region

United States

Survey time period

2023 and Q1 2024

Special properties

estimates exclude political advertising

Citation formats

Estimated year-over-year (YoY) change in advertising spending in the U.S. Q1-Q2 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 8, 2024
In the second quarter of 2024, advertising spending in the United States (excluding investments in political ads) will grow by an estimated *** percent compared to the same period a year earlier. That would follow a **** percent increase in the first quarter of 2024. Yet the year-over-year (YoY) change was forecast to decline in the following quarters, as the complete 2024 projected growth rate stood at *** percent.
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