A 2023 survey conducted among Generation Z in Indonesia found that around ** percent of female respondents preferred to shop online on Shopee. Meanwhile, a higher proportion of male respondents preferred Tokopedia compared to female respondents, with shares of ** percent and **** percent, respectively.
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IDN Times. (October 26, 2023). Most preferred e-commerce platforms among Generation Z in Indonesia as of July 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1471516/indonesia-popular-e-commerce-among-gen-z-by-gender/
IDN Times. "Most preferred e-commerce platforms among Generation Z in Indonesia as of July 2023, by gender." Chart. October 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1471516/indonesia-popular-e-commerce-among-gen-z-by-gender/
IDN Times. (2023). Most preferred e-commerce platforms among Generation Z in Indonesia as of July 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1471516/indonesia-popular-e-commerce-among-gen-z-by-gender/
IDN Times. "Most Preferred E-commerce Platforms among Generation Z in Indonesia as of July 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2023, /statistics/1471516/indonesia-popular-e-commerce-among-gen-z-by-gender/
IDN Times, Most preferred e-commerce platforms among Generation Z in Indonesia as of July 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1471516/indonesia-popular-e-commerce-among-gen-z-by-gender/ (last visited July 30, 2026)
Most preferred e-commerce platforms among Generation Z in Indonesia as of July 2023, by gender [Graph], IDN Times, October 26, 2023. [Online]. Available: /statistics/1471516/indonesia-popular-e-commerce-among-gen-z-by-gender/
