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Share of households accessing selected TV and video platforms in the United Kingdom from first quarter 2015 to first quarter 2025

Characteristic	All digital cable	All digital satellite	All digital terrestrial	All SVoD	All TV households	Digital terrestrial only	Free-to-view digital satellite	IPTV (BT Vision / TalkTalk / YouView / Plusnet)	Pay Sky satellite
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Release date

July 2025

More information

Region

United Kingdom

Survey time period

Q1 2015 to Q1 2025

Citation formats

Over the past ten years, the platforms to access TV content that increased in popularity the most in the United Kingdom were SVoD services, reaching percent in the first quarter of 2025. By contrast, the share of digital terrestrial households decreased by almost ** percentage points during the last decade. Other traditional TV platforms customers as well in favor of video streaming options, such as Netflix, Disney+, and Amazon Prime Video.

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Overview

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Market leaders

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Public service broadcasting

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Consumer behavior

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Infrastructure

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