A survey conducted during the third quarter of 2024 showed that out of four internet users in Japan used a search engine on a monthly basis. About a quarter of the respondents used social networks to look for information about brands and products.
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Share of internet users who access online information in Japan as of 3rd quarter 2024, by activity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1455390/japan-online-information-access-by-activity/
DataReportal, und We Are Social, und Meltwater. "Share of internet users who access online information in Japan as of 3rd quarter 2024, by activity." Chart. February 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1455390/japan-online-information-access-by-activity/
DataReportal, We Are Social, Meltwater. (2025). Share of internet users who access online information in Japan as of 3rd quarter 2024, by activity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1455390/japan-online-information-access-by-activity/
DataReportal, and We Are Social, and Meltwater. "Share of Internet Users Who Access Online Information in Japan as of 3rd Quarter 2024, by Activity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2025, /statistics/1455390/japan-online-information-access-by-activity/
DataReportal & We Are Social & Meltwater, Share of internet users who access online information in Japan as of 3rd quarter 2024, by activity ÌÇÐÄÆƽâ°æ, /statistics/1455390/japan-online-information-access-by-activity/ (last visited July 21, 2026)
Share of internet users who access online information in Japan as of 3rd quarter 2024, by activity [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: /statistics/1455390/japan-online-information-access-by-activity/
