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Acquisition marketing efficiency rating (aMER) of outdoors e-commerce industry worldwide as of June 2023

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Source

Release date

September 2023

Region

Worldwide

Survey time period

May 29 to June 25, 2023

Supplementary notes

Acquisition marketing efficiency rating (aMER) is calculated by dividing new customer revenue by total ad spend.

Citation formats

Global outdoors e-commerce acquisition marketing efficiency rating 2023

Published by
Yihan Ma,
Feb 13, 2024
According to the source, aMER or acquisition marketing efficiency rating is calculated by dividing the revenue of new customers by total ad spend. In the outdoor goods e-commerce industry, the aMER reached a score of **** on June 25, 2023.
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