This statistic shows how long outdoor brands in Europe feel their best selling insulated and non-insulated jackets should last a consumer after purchase. For both insulated and non-insulated jackets, over a third of brands feel 10 or more years is the correct time span.
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European Outdoor Group. (October 1, 2015). What is the perceived lifespan of your best selling non-insulated/insulated jacket?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/560609/insulated-non-insulated-jackets-lifespan-in-europe/
European Outdoor Group. "What is the perceived lifespan of your best selling non-insulated/insulated jacket?*." Chart. October 1, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/560609/insulated-non-insulated-jackets-lifespan-in-europe/
European Outdoor Group. (2015). What is the perceived lifespan of your best selling non-insulated/insulated jacket?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/560609/insulated-non-insulated-jackets-lifespan-in-europe/
European Outdoor Group. "What Is The Perceived Lifespan of Your Best Selling Non-insulated/Insulated Jacket?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Oct 2015, /statistics/560609/insulated-non-insulated-jackets-lifespan-in-europe/
European Outdoor Group, What is the perceived lifespan of your best selling non-insulated/insulated jacket?* ÌÇÐÄÆƽâ°æ, /statistics/560609/insulated-non-insulated-jackets-lifespan-in-europe/ (last visited August 02, 2026)
What is the perceived lifespan of your best selling non-insulated/insulated jacket?* [Graph], European Outdoor Group, October 1, 2015. [Online]. Available: /statistics/560609/insulated-non-insulated-jackets-lifespan-in-europe/
