Distribution of social media posts containing misinformation relating to the production and consumption of animal products worldwide between June 2022 and July 2023
Characteristic
Share of posts
Narratives that disparage alternatives to meat and dairy, such as alternative protein and vegan diets
78%
Narratives that promote meat and dairy products or diets for their perceived benefits
22%
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According to a study conducted between June 2022 and July 2023, 78 of social media posts that contained meat and dairy misinformation contained narratives that disparaged plant-based diets. Additionally, 22 percent of such posts promoted the narrative that promoted meat and dairy products for the perceived benefits.
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The Changing Markets Foundation. (November 1, 2023). Distribution of social media posts containing misinformation relating to the production and consumption of animal products worldwide between June 2022 and July 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1449714/social-media-misinformation-animal-products/
The Changing Markets Foundation. "Distribution of social media posts containing misinformation relating to the production and consumption of animal products worldwide between June 2022 and July 2023." Chart. November 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1449714/social-media-misinformation-animal-products/
The Changing Markets Foundation. (2023). Distribution of social media posts containing misinformation relating to the production and consumption of animal products worldwide between June 2022 and July 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1449714/social-media-misinformation-animal-products/
The Changing Markets Foundation. "Distribution of Social Media Posts Containing Misinformation Relating to The Production and Consumption of Animal Products Worldwide between June 2022 and July 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2023, /statistics/1449714/social-media-misinformation-animal-products/
The Changing Markets Foundation, Distribution of social media posts containing misinformation relating to the production and consumption of animal products worldwide between June 2022 and July 2023 ÌÇÐÄÆƽâ°æ, /statistics/1449714/social-media-misinformation-animal-products/ (last visited July 26, 2026)
Distribution of social media posts containing misinformation relating to the production and consumption of animal products worldwide between June 2022 and July 2023 [Graph], The Changing Markets Foundation, November 1, 2023. [Online]. Available: /statistics/1449714/social-media-misinformation-animal-products/
