According to a study conducted between June 2022 and July 2023, which found 948,000 social media posts containing meat and dairy misinformation, 37 percent of such posts promoted the idea that elites were planning A Great Reset. Overall, one quarter of these posts claimed that alternative proteins were unhealthy, while 18 percent stated that animal-based food products were essential for good health. Additionally, four percent of posts contained greenwashing, claiming that animal-based food products were environmentally friendly.
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The Changing Markets Foundation. (November 1, 2023). Distribution of social media posts containing meat and dairy related misinformation between June 2022 and July 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1449418/social-media-narratives-meat-dairy-misinformation/
The Changing Markets Foundation. "Distribution of social media posts containing meat and dairy related misinformation between June 2022 and July 2023." Chart. November 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1449418/social-media-narratives-meat-dairy-misinformation/
The Changing Markets Foundation. (2023). Distribution of social media posts containing meat and dairy related misinformation between June 2022 and July 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1449418/social-media-narratives-meat-dairy-misinformation/
The Changing Markets Foundation. "Distribution of Social Media Posts Containing Meat and Dairy Related Misinformation between June 2022 and July 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2023, /statistics/1449418/social-media-narratives-meat-dairy-misinformation/
The Changing Markets Foundation, Distribution of social media posts containing meat and dairy related misinformation between June 2022 and July 2023 ÌÇÐÄÆƽâ°æ, /statistics/1449418/social-media-narratives-meat-dairy-misinformation/ (last visited July 27, 2026)
Distribution of social media posts containing meat and dairy related misinformation between June 2022 and July 2023 [Graph], The Changing Markets Foundation, November 1, 2023. [Online]. Available: /statistics/1449418/social-media-narratives-meat-dairy-misinformation/
