During a late 2022 survey among consumers in the United States, it was found that close to half of the respondents said they made at least one change to their entertainment subscription as a result of economic conditions. At that time, ** percent of survey participants said they cancelled a paid subscription to save money. This figure was *** percentage points higher among Millennials, but ** percentage points lower among Boomers and matures. Millennials were also more likely to drop a premium subscription and replace it with a free, ad-supported service.
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Deloitte. (April 14, 2023). Consumer actions related to their entertainment subscriptions driven by economic conditions in the United States as of November 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1443373/changes-entertainment-subscriptions-us-generation/
Deloitte. "Consumer actions related to their entertainment subscriptions driven by economic conditions in the United States as of November 2022, by generation." Chart. April 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1443373/changes-entertainment-subscriptions-us-generation/
Deloitte. (2023). Consumer actions related to their entertainment subscriptions driven by economic conditions in the United States as of November 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1443373/changes-entertainment-subscriptions-us-generation/
Deloitte. "Consumer Actions Related to Their Entertainment Subscriptions Driven by Economic Conditions in The United States as of November 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Apr 2023, /statistics/1443373/changes-entertainment-subscriptions-us-generation/
Deloitte, Consumer actions related to their entertainment subscriptions driven by economic conditions in the United States as of November 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1443373/changes-entertainment-subscriptions-us-generation/ (last visited July 24, 2026)
Consumer actions related to their entertainment subscriptions driven by economic conditions in the United States as of November 2022, by generation [Graph], Deloitte, April 14, 2023. [Online]. Available: /statistics/1443373/changes-entertainment-subscriptions-us-generation/
