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Usage rate of Buy Now, Pay Later (BNPL) services in Japan from April 2022 to April 2025

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Source

Release date

June 2025

Region

Japan

Survey time period

April 2022 to April 2025

Number of respondents

20,000*

Age group

16-69 years

Method of interview

Online survey

Supplementary notes

*Sample of survey conducted between April 4 to 9, 2025.

Sample of previous surveys:

April 2024: n=20,000
April 2023: n=20,000
April 2022: n=20,000

Figures reflect the share of respondents who stated that they use the respective service.

The source defines BNPL in a broad sense.

Original question: "Please indicate all the payment cards and apps that you use."

Citation formats

Usage rate of Buy Now, Pay Later services in Japan 2022-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 16, 2025

In a survey conducted in April 2025, around ** percent of respondents in Japan reported using Buy Now, Pay Later (BNPL) services. The share increased from ** percent in April 2024.

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