Between 2022 and 2023, the percentage of shoppers buying Christmas gifts online increased in Italy. Italian consumers prefer e-commerce marketplaces over brands' websites, with 68 percent of surveyed shoppers opting for e-commerce platforms in 2023.
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Ipsos. (December 12, 2023). Online shopping preferences for Christmas in Italy in 2022 and 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1434235/online-christmas-shopping-italy/
Ipsos. "Online shopping preferences for Christmas in Italy in 2022 and 2023." Chart. December 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1434235/online-christmas-shopping-italy/
Ipsos. (2023). Online shopping preferences for Christmas in Italy in 2022 and 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1434235/online-christmas-shopping-italy/
Ipsos. "Online Shopping Preferences for Christmas in Italy in 2022 and 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Dec 2023, /statistics/1434235/online-christmas-shopping-italy/
Ipsos, Online shopping preferences for Christmas in Italy in 2022 and 2023 ÌÇÐÄÆƽâ°æ, /statistics/1434235/online-christmas-shopping-italy/ (last visited July 28, 2026)
Online shopping preferences for Christmas in Italy in 2022 and 2023 [Graph], Ipsos, December 12, 2023. [Online]. Available: /statistics/1434235/online-christmas-shopping-italy/
