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Share of shoppers inspired by social media to try new beauty trends in Italy in 2022, by generation

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Sources

Release date

2023

Region

Italy

Survey time period

February 2022

Supplementary notes

The survey sample included 3.000 female respondents from three countries (Spain, France, and Italy).
Date of release is date of access

Citation formats

Share of beauty shoppers inspired by social media in Italy 2022, by generation

Published by
F. Watty,
Nov 7, 2023

A survey from 2022 revealed that of Italian Gen Z consumers used social media as a source of inspiration to discover new beauty trends. In turn, only **** percent of Baby Boomer consumers did the same. Lastly, ** percent of millennials tried new trends thanks to social media like TikTok, Instagram, or YouTube.

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