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Average bounce rate of travel and hospitality websites worldwide in 2022 and 2023, by device

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Source

Release date

February 2024

Region

Worldwide

Survey time period

2022 and 2023

Supplementary notes

The source examined approximately 43 billion anonymized user sessions related to 10 industries, including travel and hospitality, across 3,590 websites in 30 countries worldwide.

Citation formats

Bounce rate of travel and hospitality websites worldwide 2022-2023, by device

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 13, 2024

According to a study focusing on travel and hospitality websites worldwide, mobile users recorded the highest average bounce rate in that market in 2023. That year, an average of nearly ** percent of visitors accessing travel websites via mobile bounced after accessing just one page. In 2023, mobiles generated the highest traffic share of travel and hospitality websites worldwide.

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Topics

Mobile travel trendsAirbnbExpedia Group, Inc.Tripadvisor, Inc.Online travel market
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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