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Average conversion rate of travel and hospitality websites worldwide in 2024 and 2025, by device

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Source

Release date

January 2026

Region

Worldwide

Survey time period

2024 and 2025

Supplementary notes

The source examined approximately 99 billion anonymized user sessions related to nine industries, including travel and hospitality, across 6,500 websites worldwide.

2025 data refers to the period from October 2024 to December 2025. Figures for 2024 were calculated by ÌÇÐÄÆƽâ°æ based on the annual percentage changes provided by the source.

The source specifies that travel and hospitality refers to the following industries: airlines, fitness and wellness, rail and bus, cruise lines, restaurants, car and truck rentals, entertainment, travel agencies and services, and hotels and resorts.

Citation formats

Conversion rate of travel and hospitality websites worldwide 2024-2025, by device

Published by ÌÇÐÄÆƽâ°æ Research Department, May 7, 2026

According to a study focusing on travel and hospitality websites worldwide, desktop users recorded a higher average conversion rate than mobile users in that market in 2025. That year, while the conversion rate from desktop was *** percent, just *** percent of visitors who accessed travel websites via mobile finalized their booking. That said, mobiles generated the highest traffic share of travel and hospitality websites worldwide in 2025.

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