In 2022, the average interaction rate on all app categories was ** percent, while apps in the **** segment outperformed the greater interaction trend, reaching ** percent engagement rate between brands and users. In the *** services category, users' engagement with apps reached ** percent interaction rate with brands.
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Alchemer. (April 27, 2023). Brand interaction sent to consumers by mobile apps in 2022, by app category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1265213/app-interaction-rate-by-category/
Alchemer. "Brand interaction sent to consumers by mobile apps in 2022, by app category." Chart. April 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1265213/app-interaction-rate-by-category/
Alchemer. (2023). Brand interaction sent to consumers by mobile apps in 2022, by app category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1265213/app-interaction-rate-by-category/
Alchemer. "Brand Interaction Sent to Consumers by Mobile Apps in 2022, by App Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Apr 2023, /statistics/1265213/app-interaction-rate-by-category/
Alchemer, Brand interaction sent to consumers by mobile apps in 2022, by app category ÌÇÐÄÆƽâ°æ, /statistics/1265213/app-interaction-rate-by-category/ (last visited July 19, 2026)
Brand interaction sent to consumers by mobile apps in 2022, by app category [Graph], Alchemer, April 27, 2023. [Online]. Available: /statistics/1265213/app-interaction-rate-by-category/
