According to a July 2023 study of mobile iOS users in the United States, ** percent of respondents who shared a video on TikTok were browsing the platform's content before performing the action. Additionally, ** percent of respondents liked a video in the *** minutes before sharing content on TikTok. Only *** percent of respondents engaged with a web page or a YouTube video in the *** minutes leading to the action of sharing content on TikTok.
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Measure Protocol. (September 4, 2023). Share of online users in the United States performing selected actions before engaging with TikTok in July 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1419385/us-tiktok-users-actions-before-sharing-content/
Measure Protocol. "Share of online users in the United States performing selected actions before engaging with TikTok in July 2023." Chart. September 4, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1419385/us-tiktok-users-actions-before-sharing-content/
Measure Protocol. (2023). Share of online users in the United States performing selected actions before engaging with TikTok in July 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1419385/us-tiktok-users-actions-before-sharing-content/
Measure Protocol. "Share of Online Users in The United States Performing Selected Actions before Engaging with Tiktok in July 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2023, /statistics/1419385/us-tiktok-users-actions-before-sharing-content/
Measure Protocol, Share of online users in the United States performing selected actions before engaging with TikTok in July 2023 ÌÇÐÄÆƽâ°æ, /statistics/1419385/us-tiktok-users-actions-before-sharing-content/ (last visited July 15, 2026)
Share of online users in the United States performing selected actions before engaging with TikTok in July 2023 [Graph], Measure Protocol, September 4, 2023. [Online]. Available: /statistics/1419385/us-tiktok-users-actions-before-sharing-content/
