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Foot Locker - Statistics & Facts

Foot Locker is a key player within the multibillion-dollar footwear industry, selling both athletic shoes and sneakers. Both markets have benefitted from the increased popularity of athleisure over recent years, as sportswear seeps into day-to-day fashion. With multiple brands targeting different demographics, located in 26 countries across the world, Foot Locker has the potential to reach a wide range of consumers.

Foot Locker is strongest in its domestic market

The United States is by far the company’s biggest market. It is where Foot Locker made approximately two thirds of its global revenue in the financial year 2023, at an impressive 5.4 billion U.S. dollars. The United States is also where Foot Locker has its strongest store presence. As of February 2024, there were 723 Foot Locker U.S. stores, which was 86 more than in the whole of Europe. This is even before considering other brands, such as Champs Sports, which is located exclusively in North America.

How many consumers know about Foot Locker?

It is not surprising then, that consumer awareness of the Foot Locker brand is higher in the U.S. than in other countries, such as Germany and the United Kingdom. In fact, Foot Locker was ranked as the fourth most recognized sports and outdoor online shop in the United States in 2024, only just behind fellow retailer Dick’s Sporting Goods. Other shops surrounding them were global sportswear giants, such as Nike, adidas, Reebok, and Under Armour. 87 percent of respondents said they knew of the Foot Locker brand. This figure was even higher when exclusively sports and outdoor online shops users were surveyed. Of this demographic one third said that they liked the brand, and over one fifth had shopped there during the previous 12 months.

Sales performance

Nevertheless, over the past three years Foot Locker has seen sales decline year-on-year, especially in the U.S. market. Net sales almost reached 9 billion dollars in 2021 but had fallen to 8.15 billion by 2023. This was still, however, higher than in any year before 2021.
This text provides general information. ÌÇÐÄÆƽâ°æ assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 17, 2025

Key insights

  • Revenue of the footwear market in the United States
  • 95bn USD
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