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Spending intent during international travel among consumers in the Asia-Pacific region in 2025, by country or territory

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Source

Release date

June 2025

Region

Asia, APAC

Survey time period

February 13 to March 23, 2025

Number of respondents

1,500 respondents

Age group

20-50 years

Special properties

luxury consumers with minimum spend of 1,200 U.S. dollars on lifestyle products in the previous 6 months.

Method of interview

Online interview

Supplementary notes

Original question: "When you travel internationally, besides your hotel stay, which of the following are you most likely to spend more on?"

The survey was conducted in the following countries and territories: Hong Kong, Japan, China, Southeast Asia (Singapore & Malaysia), and South Korea.

Citation formats

Consumer spending intent during international travel APAC 2025, by country

Published by
F. Watty,
Jul 3, 2025

In a 2025 survey conducted in the Asia-Pacific region, approximately ** percent of respondents from Japan stated that they were most likely to spend more on experiences when traveling internationally. In comparison, around ** percent of Southeast Asian respondents answered that they intend to spend more on luxury fashion during international travels.

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Topics

Tourism industry in the Asia-Pacific regionTourism industry in ChinaTravel and tourism in AustraliaTourism industry in South KoreaTravel and tourism industry in Japan
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