Data was collected based on 300 thousand SKUs including prices, sales volume, and brand information from Shopee and Lazada among several key markets in Southeast Asia including Vietnam.
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E-commerce lip makeup market distribution in Vietnam 2022, by category
In 2022, lip tint/gloss/glow dominated the lip makeup segment in Vietnam, capturing over ** percent of the total e-commerce market share for lip makeup products. Meanwhile, the lipstick category held a share of ** percent within the lip makeup segment.
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TMO Group. (January 13, 2023). Distribution of lip makeup e-commerce market in Vietnam in 2022, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1418792/vietnam-e-commerce-lip-makeup-market-distribution-by-category/
TMO Group. "Distribution of lip makeup e-commerce market in Vietnam in 2022, by category." Chart. January 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1418792/vietnam-e-commerce-lip-makeup-market-distribution-by-category/
TMO Group. (2023). Distribution of lip makeup e-commerce market in Vietnam in 2022, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1418792/vietnam-e-commerce-lip-makeup-market-distribution-by-category/
TMO Group. "Distribution of Lip Makeup E-commerce Market in Vietnam in 2022, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jan 2023, /statistics/1418792/vietnam-e-commerce-lip-makeup-market-distribution-by-category/
TMO Group, Distribution of lip makeup e-commerce market in Vietnam in 2022, by category ÌÇÐÄÆƽâ°æ, /statistics/1418792/vietnam-e-commerce-lip-makeup-market-distribution-by-category/ (last visited July 25, 2026)
Distribution of lip makeup e-commerce market in Vietnam in 2022, by category [Graph], TMO Group, January 13, 2023. [Online]. Available: /statistics/1418792/vietnam-e-commerce-lip-makeup-market-distribution-by-category/
