Data was collected based on 300 thousand SKUs including prices, sales volume, and brand information from Shopee and Lazada among several key markets in Southeast Asia including Vietnam.
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E-commerce face makeup market distribution in Vietnam 2022, by category
In 2022, makeup foundations dominated the face makeup segment, making up over ** percent of the total e-commerce market share for makeup in Vietnam. Meanwhile, the blush category had the smallest proportion, accounting for nearly percent of the makeup segment.
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TMO Group. (January 13, 2023). Distribution of the face makeup e-commerce market in Vietnam in 2022, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1418784/vietnam-e-commerce-makeup-market-distribution-by-category/
TMO Group. "Distribution of the face makeup e-commerce market in Vietnam in 2022, by category." Chart. January 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1418784/vietnam-e-commerce-makeup-market-distribution-by-category/
TMO Group. (2023). Distribution of the face makeup e-commerce market in Vietnam in 2022, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1418784/vietnam-e-commerce-makeup-market-distribution-by-category/
TMO Group. "Distribution of The Face Makeup E-commerce Market in Vietnam in 2022, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jan 2023, /statistics/1418784/vietnam-e-commerce-makeup-market-distribution-by-category/
TMO Group, Distribution of the face makeup e-commerce market in Vietnam in 2022, by category ÌÇÐÄÆƽâ°æ, /statistics/1418784/vietnam-e-commerce-makeup-market-distribution-by-category/ (last visited July 24, 2026)
Distribution of the face makeup e-commerce market in Vietnam in 2022, by category [Graph], TMO Group, January 13, 2023. [Online]. Available: /statistics/1418784/vietnam-e-commerce-makeup-market-distribution-by-category/
