Asahico's tofu bar distributed under the "Tanpakushitsu 10g no Tofu Bar" brand with umami kelp (konbu) flavoring was the most sold soybean protein-based food product sold in December 2022 in Japan. The basil-salt flavored version from the same product line was the second most sold product with a *** percent share. The products refer to a flavored tofu bar of ** grams sold in single-packaging in Japan.
Itoham's product of the "Marude Oniku" series was the most sold product marketed as a meat substitute in the form of soy-based chicken nuggets.
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Nikkei Research. (January 31, 2023). Sales share of the leading soy protein-based food products in Japan as of December 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1403632/japan-sales-share-leading-soy-protein-food-product/
Nikkei Research. "Sales share of the leading soy protein-based food products in Japan as of December 2022." Chart. January 31, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1403632/japan-sales-share-leading-soy-protein-food-product/
Nikkei Research. (2023). Sales share of the leading soy protein-based food products in Japan as of December 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1403632/japan-sales-share-leading-soy-protein-food-product/
Nikkei Research. "Sales Share of The Leading Soy Protein-based Food Products in Japan as of December 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 Jan 2023, /statistics/1403632/japan-sales-share-leading-soy-protein-food-product/
Nikkei Research, Sales share of the leading soy protein-based food products in Japan as of December 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1403632/japan-sales-share-leading-soy-protein-food-product/ (last visited July 31, 2026)
Sales share of the leading soy protein-based food products in Japan as of December 2022 [Graph], Nikkei Research, January 31, 2023. [Online]. Available: /statistics/1403632/japan-sales-share-leading-soy-protein-food-product/