respondents were registered members of Snapdish's SNS
Method of interview
Online survey
Supplementary notes
Original question: "Which aspects do you regard as important when choosing soy meat brands and products?"
The survey conductor stated that "soy meat" was used as a general term to include plant-based meats and meat alternatives.
Citation formats
Factors when choosing meat alternatives in Japan 2023
Taste was the leading factor influencing meat substitute choices in Japan, as revealed in a survey conducted in . Around ** percent of respondents stated that good taste was a factor they regarded important when choosing soy meat and meat alternatives. Simple cooking instructions and price tied as the second most important aspects.
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Snapdish. (April 29, 2023). Leading factors when choosing soy meats and meat substitutes in Japan as of April 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1403300/japan-factor-choose-meat-substitutes/
Snapdish. "Leading factors when choosing soy meats and meat substitutes in Japan as of April 2023." Chart. April 29, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1403300/japan-factor-choose-meat-substitutes/
Snapdish. (2023). Leading factors when choosing soy meats and meat substitutes in Japan as of April 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1403300/japan-factor-choose-meat-substitutes/
Snapdish. "Leading Factors When Choosing Soy Meats and Meat Substitutes in Japan as of April 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Apr 2023, /statistics/1403300/japan-factor-choose-meat-substitutes/
Snapdish, Leading factors when choosing soy meats and meat substitutes in Japan as of April 2023 ÌÇÐÄÆƽâ°æ, /statistics/1403300/japan-factor-choose-meat-substitutes/ (last visited July 20, 2026)
Leading factors when choosing soy meats and meat substitutes in Japan as of April 2023 [Graph], Snapdish, April 29, 2023. [Online]. Available: /statistics/1403300/japan-factor-choose-meat-substitutes/
