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Social media usage in Romania continues to evolve, with Facebook and WhatsApp dominating the landscape in 2025. These platforms, were used by nearly ** percent of Romanian social media users, while Instagram and TikTok have also gained significant traction, reaching about *** in *** users. This widespread adoption reflects the growing importance of social media in Romanian daily life and communication.

Is Facebook losing popularity?

Facebook maintains its stronghold in Romania despite recent fluctuations in user numbers. The platform reached a peak of million users in March 2022, showing growth of almost ** accounts from the previous year. However, by the end of 2024, the number of Facebook users in Romania had slightly decreased to million. This minor decline hasn't significantly impacted Facebook's position as the most-liked social media platform, with ** percent of users naming it their favorite, followed by WhatsApp at **** percent.

X-Men: gender disparities on social media

The social media landscape in Romania reveals interesting demographic trends across platforms. Pinterest stands out with a predominantly female user base, boasting a percent female ad reach. In contrast, X has the highest male-dominated ad reach at **** percent, highlighting the diverse appeal of different platforms. Additionally, social media plays a crucial role in brand research, with **** percent of users utilizing any social media platform for this purpose, while only *** percent rely on microblogs like X for brand information. This underscores the varied ways Romanians engage with social media for both personal and commercial purposes.