Netherlands: TikTok users by age group 2023| ��ƽ��

Number of TikTok users in the Netherlands from 2021 to 2023, by age group (in 1,000s)

Characteristic	2021	2022	2023
6-8 years	145	150	150
9-11 years	265	260	265
12-14 years	300	335	380
15-19 years	490	640	670
20-24 years	360	695	850
25-29 years	230	465	600
30-34 years	180	310	505
35-39 years	130	230	325
40 years and older	455	685	1,090
Total	1,700	3,000	4,000

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Release date

January 2023

More information

Region

Netherlands

Survey time period

2021 to 2023

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

n 2020= 7,000; n 2021= 7,021, n 2022= 7,075=; n 2023= 7,021

Citation formats

Social video platform TikTok made significant gains in popularity in the Netherlands between 2020 and 2023. In 2023, there were approximately four million TikTok users in the Netherlands, up from three million in the previous year. Users aged 20 to 24 years accounted for the biggest share of TikTok’s audience in the country, recording approximately 850,000 users in 2023.

Mobile social

As of the end of 2022, mobile social media were the most engaging app category for users in the Netherlands. On average, Dutch users was reported spending 65 minutes per day on social apps, compared to 26 minutes spent interacting with casual gaming apps, and 14 daily minutes spent on shopping apps on a daily basis. Mobile-first communication and chat apps such as WhatsApp, Facebook Messenger, and Snapchat ranked among the most popular social platforms among Dutch users in the third quarter of 2022. Social video app TikTok has become increasingly more popular, reaching four million users in 2023.

Most popular Dutch content creators

With 14 million followers and several years of activity within the global beauty content community, Nikkie Tutorials was the second most popular Dutch content creator on YouTube in February 2023. With the rise of TikTok and short-video features like Instagram Reels and YouTube Shorts, video has become one of the most engaging formats for content creators to connect with their audiences in the Netherlands as in the rest of the digital market. As of September 2022, online Dutch influencer Sherell Martini reportedly had 4.84 million TikTok followers, while online personality and hair influencer Quinity Mirjam recorded over three million followers.