Based on a survey conducted in 2023, about ** percent of the surveyed e-commerce enterprises in Vietnam said that consumers spent on average from **** to *** minutes on their mobile web version or sales application. Around ** percent of respondents claimed that the average retention time of their customers was more than ** minutes on their e-commerce platforms.
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Vietnam E-commerce Association. (May 7, 2024). Average retention time of consumers on e-commerce mobile websites or applications in Vietnam in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1395006/vietnam-average-retention-time-of-consumers-on-e-commerce-platforms/
Vietnam E-commerce Association. "Average retention time of consumers on e-commerce mobile websites or applications in Vietnam in 2023." Chart. May 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1395006/vietnam-average-retention-time-of-consumers-on-e-commerce-platforms/
Vietnam E-commerce Association. (2024). Average retention time of consumers on e-commerce mobile websites or applications in Vietnam in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1395006/vietnam-average-retention-time-of-consumers-on-e-commerce-platforms/
Vietnam E-commerce Association. "Average Retention Time of Consumers on E-commerce Mobile Websites or Applications in Vietnam in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 May 2024, /statistics/1395006/vietnam-average-retention-time-of-consumers-on-e-commerce-platforms/
Vietnam E-commerce Association, Average retention time of consumers on e-commerce mobile websites or applications in Vietnam in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1395006/vietnam-average-retention-time-of-consumers-on-e-commerce-platforms/ (last visited July 25, 2026)
Average retention time of consumers on e-commerce mobile websites or applications in Vietnam in 2023 [Graph], Vietnam E-commerce Association, May 7, 2024. [Online]. Available: /statistics/1395006/vietnam-average-retention-time-of-consumers-on-e-commerce-platforms/
