1,000 respondents each from Indonesia, Malaysia, Singapore, and Thailand
Method of interview
Online survey
Supplementary notes
Original question: "How likely are you to use a chatbot or language model like ChatGPT for general search purposes in the future? For example, looking for nutritional information on a particular food"
Citation formats
Likelihood of using AI chatbots for online search SEA 2023
In a survey conducted across **** Southeast Asian countries in ***, a majority of ** percent of the respondents stated that they would likely or very likely use AI-powered chatbots such as ChatGPT for online search purposes in the future. In contrast, percent of the respondents were either unlikely or very unlikely to use chatbots in the future.
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Milieu Insight. (February 22, 2023). Likelihood of using AI-powered chatbots like ChatGPT for online search among respondents in Southeast Asia as of February 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1382866/sea-likelihood-of-using-ai-chatbots-for-online-search/
Milieu Insight. "Likelihood of using AI-powered chatbots like ChatGPT for online search among respondents in Southeast Asia as of February 2023." Chart. February 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1382866/sea-likelihood-of-using-ai-chatbots-for-online-search/
Milieu Insight. (2023). Likelihood of using AI-powered chatbots like ChatGPT for online search among respondents in Southeast Asia as of February 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1382866/sea-likelihood-of-using-ai-chatbots-for-online-search/
Milieu Insight. "Likelihood of Using Ai-powered Chatbots like Chatgpt for Online Search among Respondents in Southeast Asia as of February 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Feb 2023, /statistics/1382866/sea-likelihood-of-using-ai-chatbots-for-online-search/
Milieu Insight, Likelihood of using AI-powered chatbots like ChatGPT for online search among respondents in Southeast Asia as of February 2023 ÌÇÐÄÆƽâ°æ, /statistics/1382866/sea-likelihood-of-using-ai-chatbots-for-online-search/ (last visited July 28, 2026)
Likelihood of using AI-powered chatbots like ChatGPT for online search among respondents in Southeast Asia as of February 2023 [Graph], Milieu Insight, February 22, 2023. [Online]. Available: /statistics/1382866/sea-likelihood-of-using-ai-chatbots-for-online-search/
