1,000 respondents each from Indonesia, Malaysia, Singapore, and Thailand
Method of interview
Online survey
Supplementary notes
Original question: "How likely are you to use a chatbot or language model like ChatGPT for general search purposes in the future? For example, looking for nutritional information on a particular food"
Citation formats
Likelihood of using AI chatbots for online search SEA 2023, by country
In a survey conducted across four Southeast Asian countries in February 2023, more than **** of the respondents in each country stated that they would likely or very likely use AI-powered chatbots such as ChatGPT for online search purposes in the future. At ** percent, Singapore had the highest share of respondents that were either unlikely or very unlikely to use chatbots in the future.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Milieu Insight. (February 22, 2023). Likelihood of using AI-powered chatbots like ChatGPT for online search among respondents in Southeast Asia as of February 2023, by selected country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1382939/sea-likelihood-of-using-ai-chatbots-for-online-search-by-country/
Milieu Insight. "Likelihood of using AI-powered chatbots like ChatGPT for online search among respondents in Southeast Asia as of February 2023, by selected country." Chart. February 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1382939/sea-likelihood-of-using-ai-chatbots-for-online-search-by-country/
Milieu Insight. (2023). Likelihood of using AI-powered chatbots like ChatGPT for online search among respondents in Southeast Asia as of February 2023, by selected country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1382939/sea-likelihood-of-using-ai-chatbots-for-online-search-by-country/
Milieu Insight. "Likelihood of Using Ai-powered Chatbots like Chatgpt for Online Search among Respondents in Southeast Asia as of February 2023, by Selected Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Feb 2023, /statistics/1382939/sea-likelihood-of-using-ai-chatbots-for-online-search-by-country/
Milieu Insight, Likelihood of using AI-powered chatbots like ChatGPT for online search among respondents in Southeast Asia as of February 2023, by selected country ÌÇÐÄÆƽâ°æ, /statistics/1382939/sea-likelihood-of-using-ai-chatbots-for-online-search-by-country/ (last visited August 01, 2026)
Likelihood of using AI-powered chatbots like ChatGPT for online search among respondents in Southeast Asia as of February 2023, by selected country [Graph], Milieu Insight, February 22, 2023. [Online]. Available: /statistics/1382939/sea-likelihood-of-using-ai-chatbots-for-online-search-by-country/
