Global soccer stars dominated the list of athletes with the most value generated for sponsors on social media. Cristiano Ronaldo generated a sponsorship value of almost 124 million U.S. dollars in advertising to his estimated 800 million social media followers.
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Sportico. (April 18, 2023). Athletes with the highest sponsorship value on social media worldwide as of December 2022 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1380897/athletes-social-media-sponsorship-value/
Sportico. "Athletes with the highest sponsorship value on social media worldwide as of December 2022 (in million U.S. dollars)." Chart. April 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1380897/athletes-social-media-sponsorship-value/
Sportico. (2023). Athletes with the highest sponsorship value on social media worldwide as of December 2022 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1380897/athletes-social-media-sponsorship-value/
Sportico. "Athletes with The Highest Sponsorship Value on Social Media Worldwide as of December 2022 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Apr 2023, /statistics/1380897/athletes-social-media-sponsorship-value/
Sportico, Athletes with the highest sponsorship value on social media worldwide as of December 2022 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1380897/athletes-social-media-sponsorship-value/ (last visited July 24, 2026)
Athletes with the highest sponsorship value on social media worldwide as of December 2022 (in million U.S. dollars) [Graph], Sportico, April 18, 2023. [Online]. Available: /statistics/1380897/athletes-social-media-sponsorship-value/
