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Highest value sports sponsorship deals in Europe in 2022 (in million euros)

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Sources

Release date

April 2023

Region

Europe

Survey time period

2022

Number of respondents

1,770 deals

Citation formats

Biggest European sports sponsorship deals 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 9, 2024

In 2022, the sport sponsorship deal with the highest value in Europe was between Oracle and Oracle Red Bull Racing, with a value of between ** and ** million euros. The second-highest value deal was between Standard Chartered and Liverpool FC, with a fee of ** to ** million euros.

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Topics

Sports sponsorshipSporting goods industry in the U.S.NFLNational Basketball Association (NBA)Major League Baseball (MLB)
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