Values have been rounded for a better understanding.
Number of de-duplicated active users: users who had viewed or followed the content posted by the influencers in specified KOL platforms during the statistical period.
Number of de-duplicated followers: cumulative number of followers de-duplicated on the specified social medial platforms as of the end of the statistical cycle.
Social media platforms: Douyin, Kuaishou, Weibo, Xiaohongshu, Bilibili, and WeChat official number.
Citation formats
Social media user base of major virtual celebrities in China 2023
In February 2023, the computer-generated influencer Little Monk was the most popular virtual celebrities in China, based on the number of active social media users and followers. Other virtual human-looking characters had no more than *** active users.
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QuestMobile. (April 11, 2023). Number of active social media users and followers of leading virtual influencers in China in February 2023 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1379618/china-active-user-base-of-popular-virtual-influencers/
QuestMobile. "Number of active social media users and followers of leading virtual influencers in China in February 2023 (in millions)." Chart. April 11, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1379618/china-active-user-base-of-popular-virtual-influencers/
QuestMobile. (2023). Number of active social media users and followers of leading virtual influencers in China in February 2023 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1379618/china-active-user-base-of-popular-virtual-influencers/
QuestMobile. "Number of Active Social Media Users and Followers of Leading Virtual Influencers in China in February 2023 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Apr 2023, /statistics/1379618/china-active-user-base-of-popular-virtual-influencers/
QuestMobile, Number of active social media users and followers of leading virtual influencers in China in February 2023 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1379618/china-active-user-base-of-popular-virtual-influencers/ (last visited July 26, 2026)
Number of active social media users and followers of leading virtual influencers in China in February 2023 (in millions) [Graph], QuestMobile, April 11, 2023. [Online]. Available: /statistics/1379618/china-active-user-base-of-popular-virtual-influencers/
