According to a 2023 survey on virtual anchors conducted in China, three in five respondents picked virtual gaming anchors as their favorite type of digital presenters. Apart from entertaining, AI-powered characters can provide support in live commerce events as well as education and training.
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iiMedia Research. (March 30, 2023). Popular types of digital anchors among respondents in China as of March 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1376964/china-popular-types-of-virtual-anchors/
iiMedia Research. "Popular types of digital anchors among respondents in China as of March 2023." Chart. March 30, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1376964/china-popular-types-of-virtual-anchors/
iiMedia Research. (2023). Popular types of digital anchors among respondents in China as of March 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1376964/china-popular-types-of-virtual-anchors/
iiMedia Research. "Popular Types of Digital Anchors among Respondents in China as of March 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Mar 2023, /statistics/1376964/china-popular-types-of-virtual-anchors/
iiMedia Research, Popular types of digital anchors among respondents in China as of March 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1376964/china-popular-types-of-virtual-anchors/ (last visited July 26, 2026)
Popular types of digital anchors among respondents in China as of March 2023 [Graph], iiMedia Research, March 30, 2023. [Online]. Available: /statistics/1376964/china-popular-types-of-virtual-anchors/