The source specifies that "Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.".
The source adds: data is available only for users aged 18 and older but marketers are allowed to target ads to 13 years and older.
Citation formats
TikTok potential advertising reach in South Africa 2024
TikTok's potential advertising reach in South Africa for individuals over 18 years was close to ** percent of the country's total population as of January 2024. Furthermore, the share reached by advertisements via TikTok corresponded to just over ** percent of the people aged 18 and older.
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We Are Social, & Hootsuite, & DataReportal. (February 13, 2024). Potential advertising reach of TikTok in South Africa as of January 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1316815/tiktok-potential-advertising-reach-in-south-africa/
We Are Social, und Hootsuite, und DataReportal. "Potential advertising reach of TikTok in South Africa as of January 2024." Chart. February 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1316815/tiktok-potential-advertising-reach-in-south-africa/
We Are Social, Hootsuite, DataReportal. (2024). Potential advertising reach of TikTok in South Africa as of January 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1316815/tiktok-potential-advertising-reach-in-south-africa/
We Are Social, and Hootsuite, and DataReportal. "Potential Advertising Reach of Tiktok in South Africa as of January 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2024, /statistics/1316815/tiktok-potential-advertising-reach-in-south-africa/
We Are Social & Hootsuite & DataReportal, Potential advertising reach of TikTok in South Africa as of January 2024 ÌÇÐÄÆƽâ°æ, /statistics/1316815/tiktok-potential-advertising-reach-in-south-africa/ (last visited August 03, 2026)
Potential advertising reach of TikTok in South Africa as of January 2024 [Graph], We Are Social, & Hootsuite, & DataReportal, February 13, 2024. [Online]. Available: /statistics/1316815/tiktok-potential-advertising-reach-in-south-africa/
