Consumers aged between 50 and 60 years old made up the largest share of direct to consumer wine buyers in the United States from 2007 to 2021. During the same time period, the share of older buyers grew, likely as 50 to 60 year-olds aged and continued to purchase wine. All consumer groups below 50 years of age either shrank or stagnated.
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Silicon Valley Bank. (January 18, 2023). Direct-to-consumer wine sales share in the United States from 2007 to 2021, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1376349/us-wine-dtc-sales-share-by-age/
Silicon Valley Bank. "Direct-to-consumer wine sales share in the United States from 2007 to 2021, by age." Chart. January 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1376349/us-wine-dtc-sales-share-by-age/
Silicon Valley Bank. (2023). Direct-to-consumer wine sales share in the United States from 2007 to 2021, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1376349/us-wine-dtc-sales-share-by-age/
Silicon Valley Bank. "Direct-to-consumer Wine Sales Share in The United States from 2007 to 2021, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jan 2023, /statistics/1376349/us-wine-dtc-sales-share-by-age/
Silicon Valley Bank, Direct-to-consumer wine sales share in the United States from 2007 to 2021, by age ÌÇÐÄÆƽâ°æ, /statistics/1376349/us-wine-dtc-sales-share-by-age/ (last visited July 24, 2026)
Direct-to-consumer wine sales share in the United States from 2007 to 2021, by age [Graph], Silicon Valley Bank, January 18, 2023. [Online]. Available: /statistics/1376349/us-wine-dtc-sales-share-by-age/
