The areas are divided according to Nielsen criteria.
Area 1 = Piedmont, Aosta Valley, Liguria and Lombardy (North West) .
Area 2 = Veneto, Trentino South-Tyrol, Friuli Venezia-Giulia and Emilia Romagna (North East).
Area 3 = Tuscany, Umbria, Marche, Lazio and Sardinia (Center).
Area 4 = Abruzzo, Molise, Apulia, Campania, Basilicata, Calabria and Sicily (South).
Citation formats
Average price of toothpaste in Italy 2019, by geographical area
In 2019, the average price per package of toothpaste in Italy added up to **** euros in the North-Western regions, the highest price in the country. Furthermore, in the North-East, it amounted to **** euros, ranking second in the chart. On the contrary, the lowest average price charged for a toothpaste was recorded in the South, where a package cost on average **** euros.
The average price for a toothpaste in drug stores in Italy was equal to **** euros.
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Igiene & Bellezza. (January 9, 2020). Average price of toothpastes in Italy in 2019, by geographical area (in euros per package) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/756220/average-price-of-toothpastes-by-geographical-area-in-italy/
Igiene & Bellezza. "Average price of toothpastes in Italy in 2019, by geographical area (in euros per package)." Chart. January 9, 2020. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/756220/average-price-of-toothpastes-by-geographical-area-in-italy/
Igiene & Bellezza. (2020). Average price of toothpastes in Italy in 2019, by geographical area (in euros per package). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/756220/average-price-of-toothpastes-by-geographical-area-in-italy/
Igiene & Bellezza. "Average Price of Toothpastes in Italy in 2019, by Geographical Area (in Euros per Package)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 Jan 2020, /statistics/756220/average-price-of-toothpastes-by-geographical-area-in-italy/
Igiene & Bellezza, Average price of toothpastes in Italy in 2019, by geographical area (in euros per package) ÌÇÐÄÆÆ½â°æ, /statistics/756220/average-price-of-toothpastes-by-geographical-area-in-italy/ (last visited August 01, 2026)
Average price of toothpastes in Italy in 2019, by geographical area (in euros per package) [Graph], Igiene & Bellezza, January 9, 2020. [Online]. Available: /statistics/756220/average-price-of-toothpastes-by-geographical-area-in-italy/