Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains). Figures were rounded.
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U.S. oral care products' unit sales by category 2023
In 2023, unit sales of toothpaste in the United States amounted to about *** million units. Dental accessories were the second most popular product, with nearly *** million unit sales.
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Happi Magazine. (November 1, 2023). Unit sales of oral care products in the United States in 2023, by category (in million units) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1362424/us-oral-care-products-unit-sales-by-category/
Happi Magazine. "Unit sales of oral care products in the United States in 2023, by category (in million units)." Chart. November 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1362424/us-oral-care-products-unit-sales-by-category/
Happi Magazine. (2023). Unit sales of oral care products in the United States in 2023, by category (in million units). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1362424/us-oral-care-products-unit-sales-by-category/
Happi Magazine. "Unit Sales of Oral Care Products in The United States in 2023, by Category (in Million Units)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2023, /statistics/1362424/us-oral-care-products-unit-sales-by-category/
Happi Magazine, Unit sales of oral care products in the United States in 2023, by category (in million units) ÌÇÐÄÆƽâ°æ, /statistics/1362424/us-oral-care-products-unit-sales-by-category/ (last visited July 30, 2026)
Unit sales of oral care products in the United States in 2023, by category (in million units) [Graph], Happi Magazine, November 1, 2023. [Online]. Available: /statistics/1362424/us-oral-care-products-unit-sales-by-category/
