Brand loyalty in personal care and home hygiene in Japan varied significantly depending on product type as revealed in a survey conducted in January 2024. Over ** percent of respondents reported to always purchasing the same brand of shampoo. In contrast, cosmtics showed a lower re-purchase rate, with less than ** percent of respondents remaining with the same brand.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Planet, Inc.. (February 21, 2025). Brand loyalty in personal care and home hygiene product choices in Japan as of January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1286367/japan-brand-loyalty-daily-necessities-by-product/
Planet, Inc.. "Brand loyalty in personal care and home hygiene product choices in Japan as of January 2025." Chart. February 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1286367/japan-brand-loyalty-daily-necessities-by-product/
Planet, Inc.. (2025). Brand loyalty in personal care and home hygiene product choices in Japan as of January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1286367/japan-brand-loyalty-daily-necessities-by-product/
Planet, Inc.. "Brand Loyalty in Personal Care and Home Hygiene Product Choices in Japan as of January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Feb 2025, /statistics/1286367/japan-brand-loyalty-daily-necessities-by-product/
Planet, Inc., Brand loyalty in personal care and home hygiene product choices in Japan as of January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1286367/japan-brand-loyalty-daily-necessities-by-product/ (last visited July 31, 2026)
Brand loyalty in personal care and home hygiene product choices in Japan as of January 2025 [Graph], Planet, Inc., February 21, 2025. [Online]. Available: /statistics/1286367/japan-brand-loyalty-daily-necessities-by-product/
