The survey took place in the following countries: Germany, Austria, United Kingdom, France, Italy, Spain, Portugal, Netherlands, Belgium, Denmark, Sweden, Norway, Finland, Poland, Hungary, Romania, and Slovakia
500 respondents were surveyed per country.
Citation formats
Shoppers who prefer buying sporting goods online in Europe 2021
A survey conducted in September 2021 revealed that ** percent of consumers in Europe preferred to make their sporting goods purchases online rather than in brick-and-mortar stores. This figure is up from the ** percent of consumers who felt the same in 2019.
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Deloitte. (March 30, 2022). Share of consumers who prefer purchasing sporting goods online in Europe in 2019 and 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1366789/share-shoppers-prefer-sporting-goods-online-shopping-europe/
Deloitte. "Share of consumers who prefer purchasing sporting goods online in Europe in 2019 and 2021." Chart. March 30, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1366789/share-shoppers-prefer-sporting-goods-online-shopping-europe/
Deloitte. (2022). Share of consumers who prefer purchasing sporting goods online in Europe in 2019 and 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1366789/share-shoppers-prefer-sporting-goods-online-shopping-europe/
Deloitte. "Share of Consumers Who Prefer Purchasing Sporting Goods Online in Europe in 2019 and 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Mar 2022, /statistics/1366789/share-shoppers-prefer-sporting-goods-online-shopping-europe/
Deloitte, Share of consumers who prefer purchasing sporting goods online in Europe in 2019 and 2021 ÌÇÐÄÆƽâ°æ, /statistics/1366789/share-shoppers-prefer-sporting-goods-online-shopping-europe/ (last visited July 31, 2026)
Share of consumers who prefer purchasing sporting goods online in Europe in 2019 and 2021 [Graph], Deloitte, March 30, 2022. [Online]. Available: /statistics/1366789/share-shoppers-prefer-sporting-goods-online-shopping-europe/
