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Sales distribution of private label products in Japan from 2020 to 2023, by category

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Sources

Release date

January 2024

Region

Japan

Survey time period

2020 to 2023

Supplementary notes

Figures are industry estimates based on annual surveys.
Original question in the survey: "Please provide the percentage of PB (private brand) product sales to total sales and the breakdown of PB product sales by category."

Figures may not add up to 100 percent due to rounding by the source.

Citation formats

Private brand product sales distribution of supermarkets in Japan 2020-2023, by type

Published by
F. Watty,
Jan 5, 2024
Dry groceries accounted for the largest share of private label sales at supermarkets in Japan in 2023. While foods that do not need refrigeration were estimated to account for ** percent of private brand product sales, the share declined steadily in recent years.
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Topics

Private labels in JapanFood retail in JapanRetail trade in JapanFMCG market in JapanShopping behavior in Japan
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