The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390, and a minimum of 1,000 respondents for each country was included.
Date of release is date of access.
Citation formats
Share of consumers shopping online for sex toys on Black Friday 2022, by country
According to a survey carried out between October and November 2022, approximately ** percent of respondents in Germany reported they were planning to purchase erotic materials and toys more online rather than offline during Black Friday. The online channel was also the preferred sales channel for sex toys for around of respondents in the United Kingdom.
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Klarna. (February 9, 2023). Share of consumers planning to shop more online rather than offline for erotic materials and toys on Black Friday in 2022, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1365687/sex-toys-online-shopping-on-black-friday/
Klarna. "Share of consumers planning to shop more online rather than offline for erotic materials and toys on Black Friday in 2022, by country." Chart. February 9, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1365687/sex-toys-online-shopping-on-black-friday/
Klarna. (2023). Share of consumers planning to shop more online rather than offline for erotic materials and toys on Black Friday in 2022, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1365687/sex-toys-online-shopping-on-black-friday/
Klarna. "Share of Consumers Planning to Shop More Online Rather than Offline for Erotic Materials and Toys on Black Friday in 2022, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Feb 2023, /statistics/1365687/sex-toys-online-shopping-on-black-friday/
Klarna, Share of consumers planning to shop more online rather than offline for erotic materials and toys on Black Friday in 2022, by country ÌÇÐÄÆƽâ°æ, /statistics/1365687/sex-toys-online-shopping-on-black-friday/ (last visited August 05, 2026)
Share of consumers planning to shop more online rather than offline for erotic materials and toys on Black Friday in 2022, by country [Graph], Klarna, February 9, 2023. [Online]. Available: /statistics/1365687/sex-toys-online-shopping-on-black-friday/
